As lead designer on the online advertising and motion work i had to come with the movement and mannerisms of the space hoppers as well as build the very complex rich media ads.
The main challenge was then being able to give maximum impact to any online work without the huge amount of space hoppers causing processor problem on a users computer. I worked with the frankly brilliant actionscripter Dom Mcadden to create hundreds of hoppers bouncing out of the banners using real world physics principles and on top of that, if you made a hopper on the site, your hopper would be one of the hoppers in the banner with your name above it!
Lead designer, responsible for creating banner designs and animations, rich media banner builds, campaign animation style, and some page design too.
Campaign elements to look at
Sadly i left Dare just before the full campaign and seems to have misplaced most of the work i did for it.
Since going live it has achieved some recognition including
Best in Book in The 2010 Creative Review Annual and a Campaign of the Month in New Media Age.