Spark Something
Sony Ericsson
Nothing much to see here if you don’t view this on a desktop I’m afraid – it’s a dynamic flash animation sadly
This is just a taster of what is coming soon. Basically the idea is there are thousands of space hoppers invading. Invading your world and making it more fun and exciting. This ties in with a TV commercial, if you were wondering what the hell it has to do with phone or anything.
As lead designer on the online advertising and motion work i had to come with the movement and mannerisms of the space hoppers as well as build the very complex rich media ads.
The main challenge was then being able to give maximum impact to any online work without the huge amount of space hoppers causing processor problem on a users computer. I worked with the frankly brilliant actionscripter Dom Mcadden to create hundreds of hoppers bouncing out of the banners using real world physics principles and on top of that, if you made a hopper on the site, your hopper would be one of the hoppers in the banner with your name above it!
As lead designer on the online advertising and motion work i had to come with the movement and mannerisms of the space hoppers as well as build the very complex rich media ads.
The main challenge was then being able to give maximum impact to any online work without the huge amount of space hoppers causing processor problem on a users computer. I worked with the frankly brilliant actionscripter Dom Mcadden to create hundreds of hoppers bouncing out of the banners using real world physics principles and on top of that, if you made a hopper on the site, your hopper would be one of the hoppers in the banner with your name above it!
My Involvement
Lead designer, responsible for creating banner designs and animations, rich media banner builds, campaign animation style, and some page design too.
Campaign elements to look at
The hopper invasion site
Online Flash Mob on Yahoo
Sadly i left Dare just before the full campaign and seems to have misplaced most of the work i did for it.
Recognition
Since going live it has achieved some recognition including
Best in Book in The 2010 Creative Review Annual and a Campaign of the Month in New Media Age.