As lead designer, it was my responsibility to create the look and feel and most of the pages. The FA wanted something very different to what they had before (while still using exisiting assets). Something people wouldn’t expect. Something less corporate and something more for the people, to help inspire passion in the nation game
My Involvement
Lead designer, art direction, page and user interface design
The FA – pitch work
My Involvement
Lead designer, art direction, page and user interface design
Success of the work
We won the pitch!