Off the back of the Audi A1 campaign, BBH gave us the opportunity to concept and produce the supporting digital advertising for their new campaign to launch the new A7 Sportback.
The campaign is lead by a fantastic kaleidoscopic, Rorschach style animation based TV ad by Blind. The media buy meant use of large video was limited. Mixed that with the requirement to not compromise the TV advert in any way while creating an interactive experience. The solution – a video showcase and hot-spot based interaction. This allowed us to hero the TV ad and complement it’s style within very tight file size restrictions.
Audi A7 Sportback
Off the back of the Audi A1 campaign, BBH gave us the opportunity to concept and produce the supporting digital advertising for their new campaign to launch the new A7 Sportback.
The campaign is lead by a fantastic kaleidoscopic, Rorschach style animation based TV ad by Blind. The media buy meant use of large video was limited. Mixed that with the requirement to not compromise the TV advert in any way while creating an interactive experience. The solution – a video showcase and hot-spot based interaction. This allowed us to hero the TV ad and complement it’s style within very tight file size restrictions.
View the TV ad by Blind
View a couple of the other executions
Superbanner
Video MPU
My Involvement
Design, Animation, Interaction Direction, Actionscript, Video Editing, Rich Media Banner Build/Development.