Pottermore Campaign Launch
Basically J.K. Rowling announced news of the future of the Harry Potter fanchise recently. This being a digital platform called Pottermore, created by TH_NK. Adam & Eve asked Pirata to help them with the campaign launch. This involved a YouTube based announcement, a Google Street view mash-up to reveal the name, a countdown, owls gathering in banners, and a huge 40ft by 35ft video in Times Sq, New York.
This campaign involved help from our friends Capture. They created the gorgeous 3D owls.
Creative lead, Art and Interaction Direction, Design, Flash animation, After Effects animation, Rich Media Banner Build.
This campaign was split into 2 quite different parts… see part 2 here
Awards and Recognition
Revolution Awards, 1st Prize – 2012 (Media & Entertainment)
Revolution Awards, 1st Prize – 2012 (Best use of Online Advertising)
Revolution Awards, 1st Prize – 2012 (Best Integrated Campaign)
Lovie Awards, Bronze – 2012 (Online-Only Campaign)
static Look n Feel