Pottermore Campaign Launch

J.K. Rowling

This video is a little teaser until i get chance to show more. But basically J.K. Rowling announced to release new of the future of the Harry Potter fanchise recently. This being a digital platform called Pottermore, created by TH_NK. Adam & Eve asked Pirata to help them with the campaign launch. This involved a You Tube based announcement, a Google Street view mash-up to reveal the name, a countdown, owls gathering in banners, and a huge 40ft by 35ft video in Times Sq, New York.

This campaign involved help from our friends Capture. They created the gorgeous 3D owls.








My Involvement

Creative lead, Art and Interaction Direction, Design, Flash animation, After Effects animation, Rich Media Banner Build.

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