Pottermore Campaign Launch pt2
The above is a video briefly showcasing the magical quill interactive challenges that made up the 2nd phase of the Pottermore launch campaign. This phase was released a month after the initial buzz, video reveal, and owl teasers.
The Work
Sadly this project was mainly interactive elements built in flash. And they were intended for desktop browsers and the use of a mouse pointer. So please come back to this page on a desktop to experience them…
The challenges include catching the magical quill from a cloud of floating quills, leviate the magical quill, identifying it from other quills, and catching the magic quill in an inkpot. The very talented Sergio Garcez was the main developer behind the lovely code that went into making these lovely quill sequences interactive and highly playable.
Like phase 1 this involved the talented gentlemen at Capture. They created the lovely 3D quills and inkpot.
My Involvement
Creative lead, Art and Interaction Direction, Design, Flash animation, After Effects animation, Rich Media Banner Build.
This campaign was split into 2 quite different parts… see part 1 here
Awards and Recognition
Revolution Awards, 1st Prize – 2012 (Media & Entertainment)
Revolution Awards, 1st Prize – 2012 (Best use of Online Advertising)
Revolution Awards, 1st Prize – 2012 (Best Integrated Campaign)
Lovie Awards, Bronze – 2012 (Online-Only Campaign)
static Look ‘n’ Feel
Work in Progress
Magic background – motion tests
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Endframe Development
Look & Feel for whole campaign including part 1 considerations
Magic Quill Assets
