The above is a video briefly showcasing the magical quill interactive challenges that made up the 2nd phase of the Pottermore launch campaign. This phase was released a month after the initial buzz, video reveal, and owl teasers.
The executions for this phase involved catching, finding, selecting, and controlling magical quills. On passing the challenge you unlock a link to take you to a page only available to a limited number of people who can then register to become one of the first beta users of the Pottermore site.
The challenges include catching the magical quill from a cloud of floating quills, leviate the magical quill, identifying it from other quills, and catching the magic quill in an inkpot. The very talented Sergio Garcez was the main developer behind the lovely code that went into making these lovely quill sequences interactive and highly playable.
Like phase 1 this involved the talented gentlemen at Capture. They created the lovely 3D quills and inkpot.
Pottermore Campaign Launch pt2
The challenges include catching the magical quill from a cloud of floating quills, leviate the magical quill, identifying it from other quills, and catching the magic quill in an inkpot. The very talented Sergio Garcez was the main developer behind the lovely code that went into making these lovely quill sequences interactive and highly playable.
Like phase 1 this involved the talented gentlemen at Capture. They created the lovely 3D quills and inkpot.
The Work
Levitate – Sony.com homepage Takeover
Levitate – 300×250 MPU
Levitate – skyscraper
Catch in the inkpot – skyscraper
Cloud of quills – 300×250 MPU
Identify – leaderboard
My Involvement
Creative lead, Art and Interaction Direction, Design, Flash animation, After Effects animation, Rich Media Banner Build.