J.K. Rowling announced the future of the Harry Potter franchise recently. A digital platform called Pottermore. Adam & Eve asked Pirata to help them with the campaign launch. This involved a youtube based announcement, a Google Street view mash-up to reveal the name, a countdown, owls gathering in banners, and a huge 40ft by 35ft video in Times Sq, New York.
As part of my multimedia course at Leeds College of Art & Design, we were given the opportunity to take part in the D&AD student awards and make a response to a relevant brief. I got to together with a course friend Rosie Neave and we worked on the Thomas Cook brief in the Web [...]