Pottermore Campaign Launch
J.K. Rowling
J.K. Rowling announced the future of the Harry Potter franchise recently. A digital platform called Pottermore. Adam & Eve asked Pirata to help them with the campaign launch. This involved a youtube based announcement, a Google Street view mash-up to reveal the name, a countdown, owls gathering in banners, and a huge 40ft by 35ft video in Times Sq, New York.


