Jonny Goodall

Projection Mapping & James Bond titles. A Long Story…

Goodall — Sun, 22 Jan 2012 17:23:19 +0000

Seem to have a bit of a thing for projection mapping at the moment. I think i just like idea that is basically clever visual trickery by modern day digital illusionists i guess (in some cases). But my eyes where open to how not new it is all because I got into James Bond film titles recently... A little by accident to be honest. Read on...

Small Scale Projection Mapping

Goodall — Sun, 22 Jan 2012 16:33:59 +0000

"Shot in a single take, popular mobile handsets were spray-painted white and brought to life with 3D projection mapping techniques that appear like a hologram on a flat plinth surface."

It's nice that this uses a bit of theatre style magic to keep things moving too... as in, they use the equivalent of the guy on a stage dressed in black who moves props on and off stage at the right moments. Really nicely done.

It's also proving that projection mapping isn't just for buildings...

Interactive Projection Mapping

Goodall — Sun, 22 Jan 2012 16:28:17 +0000

I just can't stop stumbling across nice example of projection mapping work. I was really inspired by this work from B-Reel where you can effectively play snake, using your mobile as a controller. Read on...

Mindreader

Goodall — Mon, 12 Dec 2011 19:12:11 +0000

This is a site of dynamic data visualisations looking into digital consumers from around the world. Its goal to show an understanding of those people’s media habits, lives, attitudes and cultural differences. It covers 36 markets across 5 continents. Using an online panel they survey 1000 people in each country.

Blocks + Projection mapping = Interactive Toys

Goodall — Sun, 13 Nov 2011 21:08:55 +0000

PPP introduces a new way to play with toy blocks. Various images would be projected to the toy blocks depending on how you stack and place them by using image recognition and projection mapping.

http://ppp.aircord.co.jp/en/work/tsumiki/index.html

Photos by Mclean

Goodall — Sun, 30 Oct 2011 20:49:30 +0000

Lauren Mclean is a food photographer. Food photographers need branding and sites that look good enough to eat i guess. That’s what a food menu ... Read on

Pottermore Campaign Launch pt2

Goodall — Wed, 03 Aug 2011 23:23:40 +0000

this is phase 2 of the Pottermore launch campaign. Released a month after the initial buzz, video reveal, and owl teasers. The executions for this phase involved catching a magical quill. On catching the magic quill you unlock a link to take you to a page only available to a limited number of people who can then register to become one of the first beta users of the Pottermore site.

Pottermore Campaign Launch

Goodall — Sun, 03 Jul 2011 21:59:59 +0000

J.K. Rowling announced the future of the Harry Potter franchise recently. A digital platform called Pottermore. Adam & Eve asked Pirata to help them with the campaign launch. This involved a youtube based announcement, a Google Street view mash-up to reveal the name, a countdown, owls gathering in banners, and a huge 40ft by 35ft video in Times Sq, New York.

Pirata – Showreel

Goodall — Fri, 01 Jul 2011 21:50:13 +0000

It's been a long time coming, but here's our showreel.

Animation: The Tale Of The Three Brothers

Goodall — Sun, 19 Jun 2011 13:13:13 +0000

This is an animation sequence from Harry Potter and the Deathly Hallows Part 1. It was designed and directed by Ben Hibon. In conjunction with Framestore. The sequence was inspired by oriental shadow puppetry.